BTS, Lim Young Woong, and IVE were the top 3 singers in terms of brand value rankings for the month of December.

From November 25 through December 25, 2021, the Korea Institute of Corporate Reputation analyzed big data of currently promoting singers in areas including consumer participation, media activity, communication, community activity, etc. 

In 1st place, BTS earned a total of 13,527,470 points for December, followed closely behind by trot singer Lim Young Woong in 2nd place with a total of 12,970,200 points. In 3rd place, Starship Entertainment's highly anticipated rookie girl group IVE earned a total of 4,849,080 points. 

From 4th through 10th place are, in order: IU, Lee Chan Won, aespa, BLACKPINK, Be.O, Lee Mu Jin, and Jung Dong Won.