BTS V's Midas touch has made waves internationally as brands desperately wait for V to use their products, and now, his brand value has been acknowledged by none other than South Korea's Blue House itself!

As per Kwon Soon-man, head of the Korea Health Industry Promotion Agency, "BTS member V came up with the word 'out of stock' just by rubbing his collar," he said, adding, "V's 'Isoi' lip balm was sold out in the global market in three seconds." 

This was discussed in the K-BEAUTY HALL during the visit of President Moon Jae-in at the 2021 "'K-Expo', beyond Hallyu to 'K-BOOM' era."

V being singled out by top government officials as an idol whose name is a brand in itself proves that his brand power is unparalleled, and he is, at this moment, the biggest name in the K-Pop industry. Despite not having any solo brand deals, V was able to stand out as the 'out of stock fairy' by just casually using products. 

He is also a member who is often highlighted during group advertisements, with conglomerates like Lotte picking him as the 'pre-face' for advertisements.

V's brand reputation actually translates into sales, and his golden touch has caused many businesses to succeed globally.