BTS, EXO, and Seventeen have topped the K-Pop boy group brand reputation rankings, for the month of August!
From July 14 through August 14, the Korea Institute of Corporate Reputation analyzed consumer behavior data to measure consumer participation, media activity, communication, and community activity. BTS came in 1st place with a brand reputation index of 13,098,122. Frequently seen keywords associated with BTS included "Butter", "Billboard", and "ARMY". 2nd place went to EXO, who scored a brand reputation index of 3,584,626. Seventeen followed in 3rd place, and scored a brand reputation index of 2,916,572.
The 4th place through 10th place are as follows: NCT, ASTRO, The Boyz, MONSTA X, SHINee, BTOB, and Super Junior.