President Moon Jae In has formally named K-Pop group BTS as special, presidential envoys for South Korea's future growth and culture.
According to Blue House spokesperson Park Kyung Mi on July 21, president Moon chose to appoint BTS as special envoys of Korea's growth and culture in order to "expand the country's diplomatic strength and outreach on a global level, during a time when South Korea's status within the international society is gaining greater recognition."
The move will also serve as an extension of president Moon's public diplomacy, a "collaborative effort with professionals in the field of civic culture whose stage is the world, to enhance South Korea's image as a nation which takes the lead in global issues."
BTS's first formal activity as presidential envoys will be to attend the upcoming 75th United Nations General Assembly, taking place in September. The group plans on delivering a message of hope and comfort for the world's youth. Moving forward, BTS are expected to collaborate with various international organizations in areas such as environmental protection, poverty, diversity, etc as presidential envoys representing South Korea.