Posted by Sophie-Ha Thursday, May 6, 2021

HBO Max reportedly creating a competition series to launch the first K-pop coached Latin American super group


With K-Pop groups such as BTS and BLACKPINK leading the global music market, there has been a shift in various business strategies in the entertainment industry across the world.

There has already been news that MGM is partnering with SM Entertainment to launch a competition series to create NCT Hollywood, a new subunit of the popular K-Pop group NCT

Now, additional news has been released revealing that HBO Max, an American subscription video-on-demand streaming service, is planning to develop a competition series with CJ ENM, the Korean media company.

Media outlet, Deadline, reported, "The show will follow a group of young men from Latin America audition for an opportunity of a lifetime to fly to Korea to train under the K-pop secretive star-making system to launch the first K-pop coached Latin American supergroup. Throughout the music competition show, contestants are tested with challenges designed to not only evaluate their individual abilities, but to help them come together as a diverse, yet unified boy band, ready to debut on the world’s stage."

According to Deadline, the show will be "produced by Richard Jun, CJ ENM’s Harry HK Shin, Young Ju Ok and Jake Hong and Alejandro Rincon and Alvaro Godoy for Endemol Shine Boomdog."

K-pop's popularity has been booming in Latin America over the years, and various K-Pop artists have already collaborated with several Latin American singers, including BTS member J-hope with Becky G for the remake of "Chicken Noodle Soup." In turn, HBO Max decided to take this opportunity to start a new global project with CJ ENM.

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JackMa1,204 pts Thursday, May 6, 2021 1
Thursday, May 6, 2021

I wonder if all these experiments and the globalization of kpop would eventually counter-intuitivally lead to the demise of the Korean wave. I would not want for that to happen but oversaturisation kills quality and this is not an exception


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Nicole_Cervantes3,702 pts Thursday, May 6, 2021 3
Thursday, May 6, 2021
First Chine with The9 and the boy group they're building, then NCT Hollywood and now a Latin American kpop group? The world has been a little late to the party but now everyone wants a piece of kpop success. I'm not sure this trend is going to be good for the kpop we know and love.


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