The Korea Institute of Corporate Reputation has revealed brand value rankings of the top TV variety entertainers for the month of March, based on big data analysis!

From February 6 through March 6, 2021, the Institute analyzed big data of 50 currently promoting TV variety entertainers in areas including communication, consumer participation, social activity, etc. 1st place went to the nation's MC Yoo Jae suk, who earned a total of 1,513,363 brand value points. 2nd place went to female comedian Jang Do Yeon with 978,551 points, and 3rd place went to Kim Jong Kook with a total of 975,545 brand value points. 

From 4th through 10th place are, in order: Park Na Rae, Park Myung Soo, Ahn Jung Hwan, Kang Ho Dong, Super Junior's Heechul, Kim Sung Joo, and Seo Jang Hoon. 

Check out the Institute's full analysis results, below.