BTS, NCT, & Seventeen lead K-Pop boy groups in brand value rankings followed by EXO, SHINee, plus more

The Korea Institute of Corporate Reputation has revealed brand value rankings of K-Pop boy groups for this month, based on big data analysis. 

From January 11 through February 11, 2021, the Institute analyzed big data of 100 K-Pop boy groups in areas including consumer participation, communication, media activity, community activity, etc. Leading K-Pop's boy group industry in the top 3 spots are: BTS in 1st place with 12,696,615 points, NCT in 2nd place with 4,443,291 points, and Seventeen in 3rd place with 4,183,589 points. 

Following these three teams, from 4th through 10th place are, in order: EXO, SHINee, TREASURE, 2PM, BTOB, The Boyz, and TOMORROW x TOGETHER. 

Check out the Institute's full analysis results below, and stay tuned for next month's brand value rankings!