Posted by Germaine-Jay Wednesday, January 27, 2021

Big Hit Entertainment to invest over $60 million into YG Entertainment & YGE artists to feature on Weverse


Big Hit Entertainment announced its plans to invest 70 billion Won ($63,316,953 USD) into YG Entertainment.

The agency behind BTS, Big Hit Entertainment, announced its plans to invest in one of its biggest competitors, YG Entertainment. Big Hit and its affiliate beNX will be investing 30 billion Won ($27,137,901 USD) and 40 billion Won ($36,183,868 USD), respectively, into YG affiliate YG Plus under the deal.

This means fans can expect YG Entertainment artists on Weverse, a fan community created and launched by Big Hit Entertainment. 

Big Hit stated, "We look forward to the synergy that YG Plus, which has powerful networks in various fields, such as distribution and merchandising production, and Big Hit and beNX, which are strong in artist intellectual property and platforms." YG Entertainment also commented, "We have prepared a new turning point for both companies, which have been aiming to be the best in their respective fields. We'll grow together through various collaborations that will influence the overall entertainment lifestyle."

Stay tuned for updates from Big Hit Entertainment and YG Entertainment.

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annabts1,241 pts Wednesday, January 27, 2021 7
Wednesday, January 27, 2021

These are the kind of news that make your jaw drop because of how unexpected they are


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GiulianoLC2539 pts Wednesday, January 27, 2021 7
Wednesday, January 27, 2021

For those who did not understand, I will summarize them quickly, Big Hit changes its digital and physical distributor to Yg Plus, that is to say that now YG Plus is in charge of the distribution of YG, Big Hit and Blacklable in addition to Big Hit that allows YG Plus join your artists to the platform if they wish. Therefore, the 2 end up earning as well as part of YG Plus for sure in the future it serves as a distributor for more agencies. In case you ask, it does not affect YG at all since YG Plus is only a subsidiary.


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