‘The Power Of Words,’ Promoted As “BTS’s V’s Favourite Book” Becomes A Commercial Hit In Japan.

Widely known for his ‘Midas Touch’, BTS’s V is every brand's dream advocate. From clothes, brooches, paintings and even books, V’s marketability has proven to be a mega success.

Over the years, V has emerged as such a prominent sales force that even sellers have started to advertise their products by linking his name to theirs.

One notable mention is the book by Shin Do Hyun and Yoon Naru titled “Power of Words” that V was photographed with in early 2019.

Multiple Korean media outlets reported that due to the surge in sales after V’s appearance, the book ranked on the bestsellers list in Korea. The author even shared his appreciation for V by including a note of gratitude in his book.

Earlier this week, “The Power Of Words” was released in Japan in their native language. The book was promoted with a special note on the cover which read: “BTS V’s Favourite Book.”

To no surprise, V’s remarkable brand power led to a swift rise in the sales as the book entered multiple bestselling lists in Japan within the early hours of release.

Notably, it topped the list of popular books and ranked at #3 on the New Arrivals section. Additionally, it also ranked at #5 on the bestseller list on Amazon Japan and at #3 in Rakuten.

BTS’s V has truly become one of the most influential idols of this generation.