A sneak preview of the menu items coming to 'Starbucks Korea' locations is out!
On January 15, 'Starbucks Korea' officially announced its brand new collaboration campaign with K-Pop group BTS, titled 'Be the Brightest Stars'. The campaign will consist of not only exclusive menu items, but merchandise and goods, with a portion of the profits benefiting Korean youth programs for the disadvantaged.
A quick glimpse of the 'Be the Brightest Stars' campaign image hints at BTS-themed baked goods, beverages, tumblers, pouches, and a keychain:
A closer look, and 'Starbucks Korea' lures fans in with two signature dishes - the 'Purple Star Cupcake' and the 'Purple Berry Cheesecake', both topped with the BTS logo:
And perhaps the highlight of the BTS-themed menu - 'Blooming Purple Vin Chaud'!
Not to mention, an elegant gift bag and cup sleeve design:
Who wants 'Starbucks' to bring this collaboration worldwide?