Netizens all over SNS sites are surprised to find Stray Kids new music video as an ad on YouTube. Stray Kids aren't the first JYP act to have their music video as an ad, previously Twice, GOT7 and Itzy have all their MVs played as an unskippable ad in front of random YouTube videos. Netizens ask if this is fair for other small agency artists who will be competing against JYP groupson music shows? Since YouTube views are a big criteria to win on music shows, JYP buying YouTube views should be considered as Sajaegi ( Chart Manipulation). Netizens also pointed out that the likes on JYPE videos are far less compared to their views, usually K-Pop MVs with high views have millions of likes, but since JYP views are bought they have fewers likes compared to other K-pop videos.
It's not fair for other groups such as Cosmic Girls, fromis_9, ATEEZ etc. who rely on views to win on music shows.
Netizens also pointed out Itzy's Dalla Dalla views to be highly inflated by ads, TXT who debuted around the same time have half the views as Itzy's Dalla despite having a huge international following. Should JYP release a statement regarding this? What do you think about it? Is it fair?