According to the Korea Institute of Corporate Reputation on May 4, the top TV variety personalities in terms of brand values for May are Yoo Jae Suk, Lee Young Ja, and Kim Jong Kook. 

The institute analyzed big data of approximately 50 variety personalities between April 2 through May 3, 2019 including participation, media activity, communication, social activity, etc. 

The 1st place variety star Yoo Jae Suk came out on top with a total of 1,758,985 points, followed by female comedian Lee Young Ja in 2nd place with a total of 1,637,463 points. Singer Kim Jong Kook of popular shows such as 'My Ugly Duckling', 'Running Man', and more came in 3rd place with a total of 1,452,435 points. 

From 4th through 10th place are, as follows: Park Na Rae, Lee Kwang Soo, Shin Dong Yup, Kang Ho Dong, Lee Sang Min, Yoon Jong Shin, and Jun Hyun Moo.