Actor Gong Yoo has topped brand values for male CF stars in the month of March, according to the Korea Institute of Corporate Reputation. 

The Institute analyzed big data of approximately 50 male CF stars between February 28 through March 29, 2019, including participation, communication, media, social activity, etc. Gong Yoo came in 1st place with a total of 1,312,399 points, followed by food entrepreneur Baek Jong Won in 2nd place with 785,214 points. Actor Park Bo Gum took up the 3rd place spot with a total of 684,332 points, and in 4th place came soccer player Son Heung Min.

From 5th through 10th place are, in order: Lee Byung Hun, Kang Daniel, Ryu Joon Yeol, Cha Seung Won, Lee Dong Wook, and Yoo Jae Suk.