The Korea Institute of Corporate Reputation has released brand value rankings among TV's top variety personalities for the month of March.
The institute analyzed big data of various TV personalities between February 2 through March 1, 2019, including participation, media activity, communication, etc. Among the top 3 TV personality stars this month, two were female - proving the golden age of female variety stars on TV. Comedian Lee Young Ja took up the #1 spot in terms of brand values for the second consecutive month, followed by Park Na Rae in 2nd place, and Yoo Jae Suk in 3rd.
From 4th through 10th place are, as follows: Kim Jong Min, Shin Dong Yup, Lee Hyori, Jun Hyun Moo, Lee Sang Min, Kim Jong Kook, and Kim Gu Ra.
Check out the full results below.