ITZY has broken records for K-pop groups.
The girls hit over 5 million views in a 12-hour period, shattering the previous record as the previous record was around 5 million for a 24-hour period. The girls dropped their MV for "Dalla Dalla" at midnight KST on the 11th, earlier than their debut album release on the 12th at 6PM KST. The girls hit 4.55 million views at 11 AM KST, and then hit 5 million at 12:21 PM KST.
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