The Korea Institute of Corporate Reputation has released brand value rankings for the most-talked about singers in the month of December - the final brand value ranking analysis of singers in 2018!
The Institute analyzed big data as well as consumer activity of singers from November 23 through December 25, 2018, and concluded that with a total of 20,288,702 points, BTS took up the #1 spot.
Following behind BTS in 2nd place were Wanna One with 10,895,198 points, and girl group Black Pink placed in 3rd with 8,894,832 points. Black Pink's Jennie also surprised by claiming 5th place in this month's singer brand value rankings, due to her recent solo debut promotions.
From 4th through 10th place are, in order: TWICE, Jennie, EXO, MAMAMOO, IZ*ONE, (G)I-DLE, and Red Velvet.