The Korea Institute of Corporate Reputation has unveiled brand value rankings for the hottest CF stars in the month of November.
The Institute analyzed big data among Korean CF stars between August 22 through September 23, 2018. In 1st place came Wanna One's Kang Daniel with a total of 2,900,613 points. In 2nd place came chef/food entrepreneur Baek Jong Won with a total of 1,290,241 points, while in 3rd place came actor Park Bo Gum at a total of 1,149,402 points.
From 3rd through 10th place are, in order: Shin Dong Yup, Ma Dong Suk, Gong Yoo, Son Heung Min, ASTRO's Cha Eun Woo, Lee Sang Min, and Lee Byung Hun.
Top keywords related to Kang Daniel's brand value analysis "Hite Jinro", "beer", and "sold out".