On the reason for why Kim Chung Ha was chosen, 'LensTown' revealed, "Kim Chung Ha's image fit very well with our upcoming new product, the 'Lily Pastel One Day' lens. We expect Chung Ha's pure and lovely image to showcase a good synergy." 

Kim Chung Ha has already completed endorsement photoshoots for various other products by 'LensTown', and the brand plans on kicking off active promotions with the solo artist soon.