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On April 5 at 9 PM GMT, representatives of SM Entertainment's various artists including Kangta, TVXQ's Yunho, TRAX's Jungmo, Super Junior's Leeteuk, Girls' Generation's Hyoyeon, SHINee's Key, f(x)'s Luna, EXO's Suho, Red Velvet's Irene, and NCT Dream's Jeno attended the press conference at the Address Hotel in Dubai, speaking with media outlets such as Gulf News, Khaleej Times, Dabai TV The Insider, and more. 

SM artists were also greeted warmly by over 1,000 fans in Dubai on April 5, upon arriving at the airport. The 'SMTOWN LIVE WORLD TOUR VI in Dubai' kicks off on April 6 at 4 PM GMT at the Autism Rocks Arena.