EXO's Kai will be heading the launch of 'Levi�Strauss & Co.'s 2018 spring campaign in Korea.

The spring campaign, titled 'Live in Levi's', brings together honesty, music and culture, and an unchanging, iconic style as the key elements of the spring collection. In a teaser for the upcoming campaign film, Kai shows a little of his carefree side, looking through various LPs to find his own style of music.�

The full 'Live in Levi's' x Kai campaign film will be out on March 15!

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A post shared by Levi's� Korea (@levis_korea) on Mar 7, 2018 at 4:30pm PST