On January 26, BoA made her appearance for her reality show 'Keyword #BoA' and "NEGA DOLA" press conference at the KBS Media Center.

During the Q&A session, BoA was asked about SHINee's Key, who is working with BoA on her reality show. She said, "He has great leadership skills, and he's more masculine than I thought. Recently, I was talking with Kibum (Key), and I felt like I had gained a reliable younger brother. He and I contact each other like siblings."

BoA also opened up on why she decided to take on the challenge of a reality program. She said, "When I was young, I received a lot of insults. I thought people just didn't like me. But as I got older, I realized people who don't like certain people just simply doesn't like them for no reason and vice versa with individuals who like others. I decided not to pay them any attention. Whether people like or dislike someone is on them at the end of the day, so I decided not to worry about that. That's why I decided to do a reality program."