Major American media outlet CNBC praised BTS for their activities in 2017.
On December 29, CNBC published an article titled 'BTS and Big Hit Entertainment: How K-pop broke through in the US,' analyzing BTS's success.
The article highlighted that it is BTS's authenticity that is shining "amid a genre that has been criticized for being overly-manufactured." Along with the creative use of social media, the tactics of BTS outlined by CNBC summed up the group's moves to maintain their image as real artists.
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You can find the full CNBC article here. Do you agree with CNBC's analysis?
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