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America's CNBC notes 'authenticity' as BTS's key to success

By KayRosa   Saturday, December 30, 2017   48,575   11,229   561
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Major American media outlet CNBC praised BTS for their activities in 2017.


On December 29, CNBC published an article titled 'BTS and Big Hit Entertainment: How K-pop broke through in the US,' analyzing BTS's success.


The article highlighted that it is BTS's authenticity that is shining "amid a genre that has been criticized for being overly-manufactured." Along with the creative use of social media, the tactics of BTS outlined by CNBC summed up the group's moves to maintain their image as real artists.


SEE ALSO: BTS' 'DNA' becomes the most viewed K-Pop group MV of all time


You can find the full CNBC article here. Do you agree with CNBC's analysis?

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