Major American media outlet CNBC praised BTS for their activities in 2017.
On December 29, CNBC published an article titled 'BTS and Big Hit Entertainment: How K-pop broke through in the US,' analyzing BTS's success.
The article highlighted that it is BTS's authenticity that is shining "amid a genre that has been criticized for being overly-manufactured." Along with the creative use of social media, the tactics of BTS outlined by CNBC summed up the group's moves to maintain their image as real artists.
You can find the full CNBC article here. Do you agree with CNBC's analysis?