Bulletproof Boy Scouts will be a distant memory. With the new logo comes more changes as BTS has changed the official acronym of BTS to Beyond The Scene. In Korean, they will still be ????? or Bangtan Sonyeondan.
The meaning behind the new BI (Brand Identity) is BTS protecting youths from prejudice. They are moving forward, chasing their dreams instead of settling for reality. The design language shows ARMY meeting BTS at the doors.
The results of the new BI is from working with a top Korean design firm for about one year and a lot of research was conducted to create the perfect logo. The new BI will be used on official goods, online content platforms, albums, fan-related merchandise, and more.
What are your thoughts on this rebranding?
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BTS has a global fan base – and due to good reason. Now, I understand why people are crazy about them. I remember, last week, I hired a writer as I was looking for some literature review help UK- based, and guess what? He turned out to be a BTS fan. I think I should share this post with him – in case he is not already aware of it, he will come to know about it through me.