Posted by GhostWriter AKP STAFF Wednesday, July 5, 2017

BTS now stands for "Beyond The Scene"


Bulletproof Boy Scouts will be a distant memory. With the new logo comes more changes as BTS has changed the official acronym of BTS to Beyond The Scene. In Korean, they will still be????? orBangtanSonyeondan.

The meaning behind the new BI (Brand Identity) is BTS protecting youths from prejudice. They are moving forward, chasing their dreams instead of settling for reality. The design language shows ARMY meeting BTS at the doors.

The results of the new BI is from working with a top Korean design firm for about one year and a lot of research was conducted to create the perfect logo. The new BI will be used on official goods, online content platforms, albums, fan-related merchandise, and more.

What are your thoughts on this rebranding?

  1. BTS
2 276,592 Share 93% Upvoted


meta-windler0 pt Thursday, April 9, 2020 0
Thursday, April 9, 2020

BTS music album has earned significant popularity and has established a very good reputation in many areas. I got dissertation writing services for my thesis to be done. This young talented Korean band is also my favorite because of its versatility.



akkipanwar12-4 pts Friday, March 29, 2019 0
Friday, March 29, 2019

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