Wednesday, July 5, 2017 
Bulletproof Boy Scouts will be a distant memory. With the new logo comes more changes as BTS has changed the official acronym of BTS to Beyond The Scene. In Korean, they will still be ????? or Bangtan Sonyeondan.
The meaning behind the new BI (Brand Identity) is BTS protecting youths from prejudice. They are moving forward, chasing their dreams instead of settling for reality. The design language shows ARMY meeting BTS at the doors.
The results of the new BI is from working with a top Korean design firm for about one year and a lot of research was conducted to create the perfect logo. The new BI will be used on official goods, online content platforms, albums, fan-related merchandise, and more.
What are your thoughts on this rebranding?
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BTS music album has earned significant popularity and has established a very good reputation in many areas. I got dissertation writing services for my thesis to be done. This young talented Korean band is also my favorite because of its versatility.