It's her first time endorsing a makeup brand by herself rather than with other A Pink members, and she's taken the baton from Song Joong Ki, who was the previous model for the brand.
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'Forencos' said, "We believed Bomi, who can pull off all images from innocent to chic, could show new beauty that's not standardized. She expressed the brand identity that melts trendiness and traditional beauty together through her gaze and unique charm."
How do you think she does as the brand's new model?