SM Entertainment launches it's own AI personal assistant device paired up with K-Pop celebrity features

By beansss Friday, January 6, 2017 50,887 5,937 26

SM Entertainment will be attending the 'Consumer Electronics Show 2017', or 'CES 2017', from January 5-8 in Las Vegas, Nevada to showcase their very own AI personal assistant device, named the 'Wyth'.

The label will be demonstrating various features of the 'Wyth AI assistant' during the show. In the AI speaker mode, Super Junior-M member Henry's voice will be introducing users to unique playlists, while Girls' Generation's Tiffany will be appearing in the weather forecast feature, as well as the radio curation feature, with capabilities of singing duets with the user through the device.

SM Entertainment plans on carrying out additional research after gathering data and suggestions from the prototype exhibition during the 'CES 2017', before officially launching the brand.

Who would love to get their hands on the 'Wyth'?

misc.

QueenGG • Sunday, January 8, 2017

wow im ready for this!!!

Hantjaka01 • Friday, January 6, 2017

can't wait!

latam_kpop • Friday, January 6, 2017

For the people complainung about "Focus on your idols" "We want x artist album" etc. First I'm a hardcore SM fan, but this project is being carried by SM C&C one of SM's sub companies, yes it has SM's brand on it but it's because they are using the image of SM's artists. Second, SM is one BIG company, the people working on this is not even related to the artist management part of the company. Third, a company is always trying to find markets to expand, for example Hyundai, if Hyundai only focused on cars, they wouldn't have the biggest ship buidling company in the world, comapnies usually found or buy smaller companies to focus on other markets, with completely different workers, being the only common denominator, the brand name and the heads of management. If you don't understand how business and entreprise growing works, don't talk, this is a good point for the company expansion, SM Coex Artium, SUM Market and Wyth are managed by SM C&C not SM Ent, SM Ent is only the head of all the other companies, just like YG's food franchises, NONAGON, or LOEN Ent, who owns a lot of other companies.

HyeMin4 latam_kpop • Friday, January 6, 2017

NORM • Friday, January 6, 2017

is the name meant to be pronounced like 'With'?

augustdaysong • Friday, January 6, 2017

its*

emz • Friday, January 6, 2017

Another waste of money like SM Station & COEX Products. Why don't they improve their songs first & compensate their artists properly instead of investing on things like this. Their main source of income is their idols, they should focus on their inactive artists & promote them properly.

parkkkkwp emz • Friday, January 6, 2017

i thought this label of SM arent related to the entertainment one lol because SM is a really huge company of many things

aznjen96 emz • Friday, January 6, 2017

Sigh you don't understand business at all.

SuZi009 emz • Friday, January 6, 2017

hhhh it's a waste for you not for SM, this is called business , do you have an idea how much money SM make out of the SM Station & COEX Products ?

diya_249 • Friday, January 6, 2017

i won't be surprise if they creat their own country to

lilwinster2k diya_249 • Friday, January 6, 2017

Too*, and honestly, what wouldn't be surprising at all is if they started their own empire tbh. They already have one with the music that they make.

diya_249 lilwinster2k • Friday, January 6, 2017

basically they can be anything in any minute

lilwinster2k diya_249 • Friday, January 6, 2017

Yup. That's SME for ya.

nameisinvalid • Friday, January 6, 2017

They have so much money that they're doing this. IMO, the effort to invest in technology is right, but this device is basically an alarm clock with your idols' voice. Variety apperances and a GG album would be better.

themightymoron • Friday, January 6, 2017

so like the amazon echo or google home? i really doubt they even have appropriate datacenter capable of handling huge data for machine learning

latam_kpop themightymoron • Friday, January 6, 2017

I wouldn't doubt, they are partenered with Kakao Inc, who merged with Daum(one of the biggest web pages and services in SK) in 2014, so Data Center's Poweer would be a problem for them, and also this product is not a SM only developed product, this was created along with SK C&C Holding‘s AI system Aibril.

latam_kpop • Friday, January 6, 2017

*wouldn't be

themightymoron latam_kpop • Friday, January 6, 2017

so SK have the infrastructures and SM sells the service with cute packaging? i see, that could be done. but fair warning to everyone who reads this, personal assistant meaning they will collect your inquiry behaviour and crunch it in their data center to make the services better. some don't mind to this, some do because privacy issues. especially when 2 companies and their subsidiaries will be sharing these data, and i'm not sure this type of practice is even legal in some countries... just a perspective from another angle

latam_kpop themightymoron • Monday, January 9, 2017

Exactly, even If they put Sunny, Sooyoung and Kyungsoo on it, I will only used for things like forecast or web search (the general sutff ) because of the privacy issue, there is no AI Assistant in the market that doesn't do waht you say, collect data of the behavior of the user for the company. I don't trust any of the AI that are on the market right now. And yes SK has the service and SM is co developing with them, but it's understandable because SK as it self, wouldn't be able to place it's brand internationally (that it's SM it's doing by launching the product on CES 2017) beacuse outside Korea (maybe South East Asia) no one knows who SK is, but SM is globally well know. I will wait for more tech info about the AI to see if it's worth the try. SM may be helping with the development and the brand, but at the end is SK who is the brain behind and we don't know how they are as a company.

bestrc • Friday, January 6, 2017

Leave it to SME to create an 'Artificial Idol.' But seriously, SME has developed a business and marketing model far beyond the average kpop entertainment agency, to the point where their idols are mere products on a shelf and completely secondary to the company brand.

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