How does the CEO of JYP Entertainment view this past year? E-Daily sat down with JYP CEO Jung Wook to find out.
The CEO could not hide his satisfaction with TWICE's achievements this year. He stated, "TWICE's 'Cheer Up' ranking first place in the yearly chart symbolizes that JYP Entertainment is properly entering the new stage...TWICE was the first group that we produced after we changed our system."
He added, "This is just the beginning for TWICE. They should stay humble because they still have a long way to go," but he expressed his pride for the group, saying, "As for their achievements, they've done far better than expected...The execution was better than we planned."
Traditionally, JYP groups always used J.Y. Park's songs as their title song. However, TWICE was the first group that used all non-J.Y. Park songs. Instead, the agency started to listen to other staff members opinions. As for TWICE's successful songs, they were all composed by Black Eyed Pilseung.
Regarding the company's profit makers of the year, CEO Jung Wook shared, "TWICE is in fourth place, following 2PM (#1), Suzy (#2), and GOT7 (#3) in profit...As the company's growth model changes, TWICE has more potential for profit increase."
It appears 2PM's popularity in Japan and their numerous concerts there is bringing the most profit for JYP.
It is true that for a while, JYP struggled compared to SM Entertainment and YG Entertainment in terms of profit and size. As those two companies grew, JYP fell behind. However, this year, TWICE, Wonder Girls, Bae Ah Yeon, and Baek Yerin were regularly topping charts in Korea and abroad. This marks the new beginning for JYP Entertainment.
About these changes, President Jung Wook said, "Currently, JYP's system is becoming more solid. We still have some anxiety, but we are carefully planning for the next year for TWICE and other artists."