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B2ST ultimately unable to keep their group name after leaving Cube Entertainment

By yckim124   Tuesday, November 1, 2016   221,463   20,621   238



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What fans have been worried about may have come true. B2ST will evidently not be able to promote with their group name after leaving Cube Entertainment.

On the 15th of October, B2ST's contract with Cube came to an end. The group then announced their departure from the label, plus plans to create their own, independent company. Unfortunately, the 5 members will not be able to keep their group name because B2ST is registered as a trademark by Cube. The legal authority and rights to B2ST as a registered commodity in the areas of music albums, advertisements, and artist performances, belong to Cube Entertainment until January 25, February 23, and April 1 of 2026, respectively. Fans unearthed this discovery as early as this past July, and have been concerned about it since. 

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This means if the group does not renew their contract with Cube, it'll be illegal for them to utilize the name B2ST, including singing and performing songs under the group name. Meanwhile, Cube has continuously denied the reports about B2ST forming their independent label and has taken the stance that there's still a possibility of the group renewing their contract with them.

A rep from Cube stated, "We haven't received feedback from the B2ST members yet. Of course, we want B2ST to stay. We are still waiting for their answer. We have the rights to their name. If B2ST signs with another label, then they might not be able to use the name B2ST for the next 10 years."

  1. B2ST
  2. cube entertainment

CHAQ Sunday, February 12, 2017

what happens to our boys? and i heard that CUBE will reuse BEAST and form a new group of 3 members including JHS. its that true?

Suu.S CHAQ Wednesday, February 15, 2017

Yes, there was recently an article saying that seunghyun signed a contact with cute recently and he will come back with 2 new members using the name b2st )): And our boys will either make their own independent company THAT I HOPE because its no use to stay at cube ..

Devis128 Wednesday, November 2, 2016

B-East. Now pronounced (Be East). That wasn't so hard, now was it?

thestarsinthesky Devis128 Thursday, November 3, 2016

that is... perfection. i need this now.

haanilee Wednesday, November 2, 2016

So they can also not use the name BEAST? (Sorry if it sound stupid question)

Hyungshi haanilee Thursday, November 3, 2016

no. BEAST/B2ST is under Cube trademark for the next 10 years.

hilwanisari Wednesday, November 2, 2016

if they can't promote and sing as B2ST, how about change their group name like......BEA5T (since they are 5 person), or something like that

girl_group_lover hilwanisari Wednesday, November 2, 2016

That's a pretty good alternative...

lizvip hilwanisari Thursday, November 3, 2016

they cant sing any of the songs under B2ST name any way

hilwanisari lizvip Thursday, November 3, 2016

oh my I forgot....let me think...hmmmm...but they are creative right? i'm sure they can make their own song....with support of their fans of course (beauty...right?)

gtgtowork hilwanisari Thursday, November 3, 2016

but.. can we still be beauty...?

julee22 hilwanisari Saturday, November 5, 2016

I just suggested this XD

bangeryun94 girl_group_lover Monday, November 7, 2016


girl_group_lover hilwanisari Monday, November 7, 2016

Or they could rebrand themselves as BE45T LOL

lizvip girl_group_lover Monday, November 7, 2016

they cant use the songs any way

Hyungshi Wednesday, November 2, 2016

Can't promote and can't sing their song as b2st, they'll simply be a new boyband in the market sux big time.

lolhaha Wednesday, November 2, 2016

Well B2ST is a brand, everything costs money. I think if they are really serious about leaving, they should put their money together along with the investors and buy all the royalties for their songs and the B2ST brand.

chiidori Wednesday, November 2, 2016

WTH Cube, even SM let Shinhwa keep their name after leaving the company, SM!

ssswzo chiidori Wednesday, November 2, 2016

no shinhwa fight for their name, and shinhwa win it, not like SM just gonna let them be using the name :/

Hyungshi chiidori Wednesday, November 2, 2016

Yea it was a long battle lol SME never gives anything for free lol

fatbom chiidori Wednesday, November 2, 2016

They didn't get their name back until last year ya know. And it wasn't free.

L_catzzz chiidori Friday, November 4, 2016

Lol. Shinhwa fought to get the name for more than a decade. They might just as well keep quiet and let the terms/rights end after a decade anyway.

blockb1a4_1 chiidori Friday, February 10, 2017

Well, technically SM did give away the trademark for Shinhwa's name. After Shinhwa left SM, SM had nothing to do with them anymore since they gave the rights to the name away to Joon Media. So if we really were saying who wouldn't allow Shinhwa the rights to their name; then it would be Joon Media not SM.

fairytaeil Wednesday, November 2, 2016

this is so sad omg i wish b2st luck

julee22 Wednesday, November 2, 2016

LoL Or they change their name Beast, with proper spelling

hazelsweeter julee22 Wednesday, November 2, 2016

Lol they originally came out as BEAST but as the years went on B2ST became a thing. They use BEAST and B2ST interchangeably

julee22 hazelsweeter Saturday, November 5, 2016

lol or use the tween spelling style of BEA5T. There IS only 5 of them now.

snsdtwinkle Wednesday, November 2, 2016

Switch it to Batoost! "Only true 90's babies will understand" lmao

haanilee snsdtwinkle Wednesday, November 2, 2016

Simon and Martina!!! I miss them

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