Their label WM Entertainment announced on October 28 that B1A4 would be carrying out more active promotions in Japan. The Japanese label said about their new artist, "B1A4 is a talented group with self-producing capabilities, so we judged the hidden potential and marketability of each of the individual members highly and decided to sign on with them for their Japanese promotions. We plan to support their album releases and management within Japan directly."

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Top K-Pop idol groups like Big Bang, Girls' Generation, KARA, and more also promote in Japan under Universal Music.