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Kwanghee appointed as the model for used car services app

By jubilantj   Thursday, September 22, 2016   6,921   1,339   6
Kwanghee

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MR.PIC, an app that serves as the mediator between sellers and buyers of secondhand cars, revealed on September 21 that they have appointed Kwanghee as the model for their marketing campaign! 


SEE ALSO: [OP-ED] How SoundCloud is Changing the Korean Music Scene as We Know It


MR.PIC's CEO stated the reason for their choice, saying, "We believe that Kwanghee is a strategically fitting model [for our app] considering that he serves as a representative character of typical Korean consumers in their 20s and 30s purchasing a car for the first time. We plan to promote an aggressive marketing campaign with Kwanghee especially because this is the two-year anniversary of the app's inception." 


The new campaign featuring Kwanghee will be revealed sometime this month via offline channels. 

  1. Kwanghee


kimmiefonze Thursday, September 22, 2016

I love that he associates himself with the poor/middle class demographic. It makes him marketable in the long run.

mihaella Thursday, September 22, 2016

good for him :) congrats

trboo Thursday, September 22, 2016

Making that money. Fighting, Kwangsoo - you'll win UEE someday. :-D.

trboo Thursday, September 22, 2016

*Kwanghee (autocorrect)

NgohiongPuso trboo Thursday, September 22, 2016

Which one of those is a joke? The autocorrect of Kwangsoo or the "you'll win UEE" ?

Rosie1140 trboo Thursday, September 22, 2016

FOR UEE IT WILL BE MISSION IMPOSSIBLE

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