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Black Pink records higher brand value than TWICE, IOI, G-Friend, and more

By jubilantj   Monday, September 12, 2016   160,521   29,808   2



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The Korea Institute of Corporate Reputation has released the brand value data for K-Pop girl groups, covering a period spanning from August 9 through September 10. 

According to this data, YG's recently debuted Black Pink came out on top as the girl group with the highest brand value for the past month, even surpassing other beloved acts such as IOI and TWICE. The results are not surprising considering that Black Pink are currently immensely popular among the masses, particularly K-Pop fans. The Korea Institute of Corporate Reputation created the brand index by analyzing consumer behavior through weighing various categories such as participation value, media value, communication value, and more. 

SEE ALSO: Black Pink welcomed by airport full of fans in Thailand on 'Black Pink House'

The data reveal that Black Pink recorded a participation value of 4,038,400, a media value of 225,126, communication value of 3,000,393, and a community value of 204,455, for a total brand value of 7,468,374. 

IOI, who came in second place for brand value in the past month, recorded a participation value of 1,973,700, media value of 658,152, communication value of 1,389,168, and a community value of 106,237, resulting in an overall brand value of 4,127,257. 

TWICE was third to be ranked in the past month's girl group brand value, recording a combined 3,776,917. 

Director Goo Chang Hwan of the Korea Institute of Corporate Reputation stated, "According to the breakdown of our September brand value analysis, Black Pink placed first. Black Pink did not have any recorded data back in July, but with their August 8 album release, they simultaneously entered the iTunes Top Ten in nine foreign countries and ranked first. On August 10, they placed first on the American iTunes chart and on the worldwide chart, in addition to recording first place on QQ Music which is China's biggest music site and won on a music program in the shortest recorded time since their debut. It's also the first time since someone's brand value topped the chart the moment they first emerged in our data." 

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YG_BlackPink Thursday, September 15, 2016


kpopmonsteryong Wednesday, September 14, 2016

All of them are good groups, KPOP girl groups were a bit boring when 2ne1 and the old SNSD and Wonder Girls (Sunye) disappeared, it's like 10 steps backwards. Then Twice appeared being colorful and all so pretty, I loved their debut song, IOI I loved produce 101 but never got into IOI songs til whatta man. Still, it was still the same style and image only 2016-version, then BlackPink appeared, I never ever wanted to stalk and buy an album ever since Big Bang debuted in 2006, but BlackPink is just all around beautiful, every single one of the girls, I'd like to see and hear and watch, and their styles are to die for. I HATED JENNY and didnt watch That XX because of her (I know..), I seriously was against BlackPink because YG's been hyping them so much it's annoying for 4 years and people don't care anymore. But no words, their music is so good (so far) and the artists are seriously talented.

YG_BlackPink Wednesday, September 14, 2016


Aire Wednesday, September 14, 2016 super selective. Of course they were doing better, it's their debut time. TWICE has been doing less activities in August (I think with JYP Nation and travelling to a couple of countries too). Like, I get it's really great news but allkpop never reports when other groups are doing skyhigh records of "higher brand value". I'll believe it when they're popular past their initial 3 months.

krell Tuesday, September 13, 2016

BLACKPINK (YGe Agency) and TWICE (JYPe Agency) would *seem* to be 'evolving' into an SNSD vs. 2NE1 Group type of rivalry. So, at the beginning (now), there is LIKELY to be quite a bit of 'sniping' ('pot shot' behavior) between the supporters of these Groups. The idea, is to try to 'LOCK IN' some kind of GROUP LOYALTY aspect with K-pop Fans who are 'undecided' or are 'shifting' from SNSD and 2NE1 Group loyalties. NOW is going to be an IMPORTANT time frame for 'recently debuted' (younger age ; last two years) Female K-pop Groups. I would say the next 360 days is going to pretty much *define* the 'pecking order' of these Female K-pop Groups. The 'competition' seems to be that BLACKPINK and TWICE will 'slug it out' for the ONE and TWO spots. Then, it will be FIERCE competition for the 'THIRD Place and Downwards' Female Groups. Some will NOT survive, as I see it; or just barely.

Aire krell Wednesday, September 14, 2016

Did you really have to capitalize that many words in this?

krell Aire Wednesday, September 14, 2016

Everyone has their own *STYLE* of typing! ... rIgHt? ... ;-)

krell Tuesday, September 13, 2016

Interestingly, over time, the *significant* 'battleground' between BLACKPINK and TWICE Group, will be their *popularity* in PRChina and Asian countries NOT S.KOREA. Being popular in S.KOREA is surely *important* to BLACKPINK and TWICE Group. But, in the long run, the *other* ASIAN nations, in particular PRChina, will matter more.

Somi_Douma Tuesday, September 13, 2016

DAMN !! Hella people in this section salty 😂 Just stfu and give props and congratulatory messages to BlackPink 😭👏

krell Somi_Douma Tuesday, September 13, 2016

For the next 360 days, there will be quite a lot of 'pot shots' exchanged between BLACKPINK and TWICE Group supporters. The idea, is that each 'side' wants THEIR Group to 'take over' from SNSD Group in the future. Once it has been somewhat 'settled' as to what the 'general level' of popularity for each Group will be, THEN you have LESS reason for the 'pot shots' to be taking place. So, what I am suggesting, is that for the next 360 days, just be 'ready' to see a LOT of 'back and forth chatter' between supporters of BLACKPINK and TWICE Groups. Along with 'calls' for PEACEFUL COEXISTENCE too. Which, TROLLS will do what they can to discourage that too! ... ;-)

sandybee3 Tuesday, September 13, 2016

Of Course😁😁

Squattingpanda Tuesday, September 13, 2016

Mai_Turn Tuesday, September 13, 2016

Cool, congrats :)!

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