On August 12, the two powerhouse labels signed a business deal for a "strategic partnership" that will allow them to share artists, staff, intellectual property, and resources. As many of you already know, SM Entertainment houses some of the biggest idol stars and groups, while KeyEast is home to names like Bae Yong Joon, Kim Soo Hyun, Hara, Lee Hyun Woo, and more.
Not only that, but both labels have had a big influence and continue to be leaders in Hallyu as a whole.
As fans, we can only look forward to what amazing collabs they have in store! Stay tuned!