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SM Entertainment and KeyEast join hands!

By elliefilet   Friday, August 12, 2016   132,245   17,050   100



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SM Entertainment and KeyEast have joined hands in a business deal that's sure to rock the K-pop, K-drama, and film industries!

SEE ALSO: Entertainment reporters explain why they get annoyed when covering celebrity dating news


On August 12, the two powerhouse labels signed a business deal for a "strategic partnership" that will allow them to share artists, staff, intellectual property, and resources. As many of you already know, SM Entertainment houses some of the biggest idol stars and groups, while KeyEast is home to names like Bae Yong Joon, Kim Soo Hyun, Hara, Lee Hyun Woo, and more.

Not only that, but both labels have had a big influence and continue to be leaders in Hallyu as a whole. 

As fans, we can only look forward to what amazing collabs they have in store! Stay tuned!

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  2. sm entertainment
  3. keyeast

RimmieMeli Monday, August 15, 2016

Sohee and Hechul better happen lol

intricate Sunday, August 14, 2016

if they play it well they can do some really nice things.. like high quality dramas with well known stars.... if they play it badly, which is more likely to be frank (considering SM's poor management skills) they will be holding each other back. SM would spend less time on their main business with the idols, and KeyEast can't do their thing the way they know works best because SM can't keep up..... guess we'll just have to wait and see.

babekane Saturday, August 13, 2016

Keyeast agency seems to be legitimately and honestly run properly under the management ideals put out by experienced actor Bae Yong Joon; but I have my doubts about SM Entertainment, if I'm not mistaken, they seem  to be in the news more often regarding their  unfair and shady dealings representing such entertainers as No Min Woo and Park Chun yoon. I just hate to see the other stars, actors, entertainers be treated negatively and dishonestly by SM Entertainment, they have some lawsuits under their belts still if I'm not mistaken in my readings. Please protect and keep them safe especially from unlawful and hurtful scandals that exploit them for money, greed, and tend to ruin their life-long reputation by doing so. Fighting?

ilikeJB babekane Sunday, August 14, 2016

I don't think this join would mean all the artists are signed to both companies. I have a feeling SM wanted to reach this because they are quite weak in drama production. The fact that they get to share staff and intellectual property is what seems to be the key here. SM needed the right staff in producing dramas and Key East has that. On the other hand, Key East would have access to intellectual property from SM, the company who buys and sells music rights like it's water on a desert.

jypnloves Saturday, August 13, 2016

i don't really like this though...

SicaLicka Saturday, August 13, 2016

they both look like assholes....

Funky_Angel Saturday, August 13, 2016

We will one day see the day where Kim Soo Hyun stars in an EXO music video

Hmyzone55 Saturday, August 13, 2016

I don't really get the hate behind this, it honestly seems like a good thing. Sure, SM has its past and all. But, they also have an actor base and produce many high quality dramas - Task Force 38. In the film industry all I can say is - SM has the money, KeyEast has the talent. so, why not?

intricate Hmyzone55 Sunday, August 14, 2016

SM is well known for unsuccessful TV and film endeavors though. I guess this partnership might work because SM doesn't know how to produce such things, and KeyEast now has access to high profile celebs.

Paraphernalia Saturday, August 13, 2016

Of course SM need keyeast for advise on what movie or drama should they take plus acting lesson too.Well, goodluck!

midori123 Friday, August 12, 2016

Dream High 3 but with SM influence?

big_kpop_lovers midori123 Saturday, August 13, 2016

kind like that, but I dont need to expect about DH3 since they already ruin the 2nd dream high

SahanaE Friday, August 12, 2016

If I was an actor under KeyEast, I don't think that I would like this.

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