BTS continues to attract attention from domestic and international distribution and consumer markets, receiving a wave of brand partnership offers.
With their worldwide recognition and broad public appeal, BTS has become a top choice for collaboration across various industries. Following earlier partnerships with global luxury brands, the group is now making waves in the retail and consumer goods sectors.
Recently, members have been serving as global models for everyday consumer products, allowing them to connect with the public on a more personal level. Jin, for example, became the face of Ottogi’s Jin Ramen and Dongwon F&B’s Dongwon Tuna, showcasing his strong influence in the food industry.
Ottogi, in particular, saw a significant boost in global visibility through its collaboration with Jin. During his fan concert tour, '#RUNSEOKJIN_EP.TOUR' in U.S, promotional booths were set up in Dallas and Newark, drawing large crowds of fans and consumers.
V has also made headlines as the latest campaign model for global beverage brand Coca-Cola, signaling his growing international reach.
Coca-Cola explained its choice, saying, “V, who embodies both on-stage charisma and everyday trendiness, is the ideal figure to represent the brand’s core values of passion, freedom, and excitement.” With his distinctive personality and polished image, V is expected to effectively convey the brand’s message.
These endorsements are translating into tangible consumer response. Social media has seen a sharp rise in user posts and reviews featuring the endorsed products, indicating increased attention and favorability toward the brands. This response reflects the trust and emotional resonance BTS brings to their endorsements, while also playing a key role in shaping a youthful brand image and supporting global market expansion.
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