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Jessi tops Yoon Mi Rae in brand value

By jubilantj   Sunday, August 21, 2016   41,813   4,335   29
yoon-mi-rae,jessica-ho

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According to Korea Institute of Corporate Reputation's female rappers' brand value index from July 20 to August 21, Jessi came out on top, even surpassing Yoon Mi Rae!


Korea Institute of Corporate Reputation created the brand index by analyzing consumer behavior through several categories such as participation value, media value, communication value, and more. 


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For Jessi, who took first place for the past month's brand index analysis, her participation value equaled 758,900, media value 232,076, communication value 41,679, and community value 142,461 for a total brand value of 1,175,116. 


Yoon Mi Rae placed close behind at second place, with a total brand value of 950,680. 


The director of Korea Institute of Corporate Reputation explained, "With more and more female rappers getting media exposure, people's consumption of female rappers' brands naturally increased. However, when looking at the breakdown of positive versus negative brand ratios, the negative values are much higher. Among the female rappers, Yoon Mi Rae and Tymee have the highest ratio of positive brand value."

  1. Yoon Mi Rae
  2. (Jessica H.o.) Jessi


Haneefah Monday, August 22, 2016

AYYYY THATS MY GIIRRL ♥♥ RESPECT FOR BOTH YOON MI RAE AND JESSI X

Lexxxie Monday, August 22, 2016

I feel like Jessi or Yoon Mi Rae should host unpretty rapstar. Seeing as they know the struggle of being a woman in the rap game.

MrDapper Lexxxie Monday, August 22, 2016

uhm..what struggle?

Elsaka Lexxxie Monday, August 22, 2016

Yoon Mi Rae hates Unpretty Rapstar, because she hates that Rapper have to diss each other and put each other down.

Lexxxie MrDapper Monday, August 22, 2016

As it is for most things it is harder for women to get ahead. A female host would be a better guide because she understands what it is like trying to be successful in a male dominated music genre. It is a lot harder for a woman to get respect when it comes to rap.

MrDapper Lexxxie Tuesday, August 23, 2016

"...It is a lot harder for a woman to get respect when it comes to rap." Disagree, skill is undeniable so gender doesn't play a factor. Good bars are good bars, hence why nicki minaj is one of the top selling rappers.

cassiecassie Sunday, August 21, 2016

Of course. If any, I'm surprised that Yoon Mi Rae is still up there considering how she's not so active mainstream-wise anymore.

ramdn cassiecassie Sunday, August 21, 2016

She's active again, she is participating in Fantastic Duo, I guess she'll be on top again soon :)

cassiecassie ramdn Monday, August 22, 2016

Yasss I think I read about that but haven't got time to check out Fantastic Duo.

Fatimaaxo Sunday, August 21, 2016

She got the body, voice, personality, fame, I see why Jessi is number one

intricate Sunday, August 21, 2016

this article doesn't explain what those numbers are, not even what it means when they're positive or negative... this article contains a lot of words without actually saying anything other than "Jessi and Tymee are doing well, and YMR is still up there."

Cherry_Peche Sunday, August 21, 2016

I'm surprised MiRae is still up there since she hasn't really been active as a rapper/singer for a while.

intricate Cherry_Peche Sunday, August 21, 2016

was just gonna say it's easy to surpass someone who hasn't been doing a whole lot of stuff for a while.

Cherry_Peche intricate Monday, August 22, 2016

Yeah, lol it's actually kind of amazing she's still there, shows you how awesome MiRae is :)

NORM Sunday, August 21, 2016

i'm not really surprised that Jessi is higher than Yoon Mi rae, i'm more surprised Mi rae is that high :). Doesnt this basically calculate who's good to use to sell a brand. Yoon mi rae is hardly active outside singing and mostly does charity stuffs, so her participation value is probs low.

supa NORM Monday, August 22, 2016

The article is confusing but I think Yoon Mi Rae is still the top in terms of positive to negative ratio. Jessi has more negative value which I don't think helps to sell a brand.

jessykim Sunday, August 21, 2016

i love them both

xxivu Sunday, August 21, 2016

I find it more funny that there's actually an Institute of Corporate Reputation

Xvipxni Sunday, August 21, 2016

Yoon MiRae hasn't really been active lately but tbh she'll always be a legend. It's Jessi's spotlight now she deserves it tbh she did work for it and was patient for so long. I hope the best for both of them and maybe a comeback ? I miss them.

fifi101 Xvipxni Sunday, August 21, 2016

well your in luck, jessi is getting ready to drop an album soon!!🔥🔥💖

Xvipxni fifi101 Monday, August 22, 2016

Oooo I didn't know that *-* I hope Yoon MiRae does the same.

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