To be the model for the same company for 7 years in a row is no mean feat - it's downright impressive! Most companies like to change their models once in awhile for novelty and to have the hottest new, trendy actors, but sports casual brand 'All For You' and actress Kim So Yeon have remained steadfast in their relationship.
It has recently been revealed that the two are continuing on for the seventh year in a row. A rep from the advertising industry in Korea stated, "It is rare for an actress to be contracted as the CF model for one clothing brand for seven years in a row. This means that Kim So Yeon has proven her reputation in the business, trust, and her ability to take on the brand. It looks like she will be a hot person in the CF business in particular because she has shown a good image in varieties and dramas recently."
Congrats to Kim So Yeon!
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