'Ivory Tower' is said to be a romantic comedy that will take place at a prestigious art university in Beijing, and introduce the stories of young love through humorous dialogue.
Hong Jong Hyun's character Lee Kyung Woon will be from a wealthy family, bearing an air of elegance and handsome good looks. He believes that 'women should be protected,' has a cheerful disposition and is a natural at sports.
An 'Ivory Tower' representative related, "Hong Jong Hyun synced 100% with Lee Kyung Woon's character, showing off perfect visuals. He is a Hallyu star that will bring the two nations together with a huge fan base in both China and Korea," explaining the reasoning behind the casting choice.