According to the '2014 Consumer Report' by Kobaco, Jun Ji Hyun received 15.9% of the support to rank #1 on the list. Even though she had snagged many CFs before, she'd never been ranked in the top 3 before. Kobaco explained, "Because both her long-awaited return to the drama 'You Who Came From the Stars' and her SKT CF with Lee Jung Jae were hits, she managed to get #1."
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Suzy followed with 6.8% with much of the male support, and Kim Soo Hyun followed at 3rd with 6.7% with mostly female support. Kim Yuna, who'd been #1 in 2009, 2010, and in 2013, dropped down to #4 with 6.3%
Consumers chose Jun Ji Hyun and Lee Jung Jae's SKT CF as the most memorable CF (15.5%). Following was Song So Hee and Cho Yun Ho's KT CF (7.0%), and then Suzy's VITA500 CF (3.9%), and then G-Dragon and Park Ji Sung's LG U+ CF (2.8%).
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