Yangtse Wanbao stated, "Kim Soo Hyun, who is presently receiving the most love calls in China, is solely at the top when it comes to foreign stars." They continued, "He drew in explosive interest this year while filming 'You Who Came from the Stars' and has been chosen as a CF model for over 30 brands."
Kim Soo Hyun reportedly earns 1 billion won (approx. $900,000 USD) per CF that he shoots. Additionally, if his brand advertisement is exported to China or Japan he earns around 1.5 to 2 billion won each (approx. $1.3 to $1.8 million USD).
As Kim Soo Hyun continues to be in constant demand by both brands who wish to advertise overseas as well as fans who wish to see much more of the handsome and suave actor, Kim Soo Hyun has once again proven his status and power as a Hallyu star.