IU has become the advertisement model for Hite Jinro's 'Chamisul' soju!
Thanks to her wide range of fans and her clean image, the brand felt that she was the perfect fit for their product and the slogan of the brand as they emphasize a clean experience and taste with their drinks.
Check out some of the photos released below!
SEE ALSO: IU donates 200 million KRW(~140,000 USD) at year’s end to support vulnerable communities



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