Following actress Lee Soo Kyung, singer-actress Son Dam Bi has been named the new model for 'Kellogg's Special K Cereal'.

The recently conducted photoshoot shows Son Dam Bi holding up a box of the Kellogg's cereal while dressed in a pair of black skinny jeans and a red top that exposes her lower belly.

According to the company, "Son Dam Bi has both a healthy figure and a bright, lively image. We believe she perfectly fits the brand's image of maintaining a good figure, so we have chosen her as our newest model."