Actor Jung Il Woo has been chosen as the new endorsement model for outdoor apparel brand, FILA Korea.
On the 7th, Jung Il Woo's agency revealed that the actor's "manly and dandy" charms are what influenced FILA's decision to sign with the actor.
FILA Korea will be targeting the younger generation with Jung Il Woo, whose fans range from teens to those in their 20's.
In related news, Jung Il Woo will be actively holding promotions throughout Asia with the establishment of his official Japanese fan club.
Image+Source: TVreport
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