Idol group SHINee has been chosen to be the next face of Korean makeup brand, Etude House. On October 25th, Etude House tweeted, "Bling bling Etude and shining SHINee have met! Please anticipate Etude, who will now be working with SHINee!" Smiling brightly in pastel-toned clothes, the boys are certainly living up to the brand's slogan, "Want to be sweet?". Reportedly, the boys will endorse alongside Etude House's current model, 2NE1's Sandara Park. Fans commented, "Wow~ SHINee!!! Really bling bling~~~" "SHINee looking good! Is there a chance that they will be shooting a CF with Dara?" and "I'm going to grab their poster at the store +.+" Source: Etude House's Twitter