Ayumi Lee recently decided to debut in Japan and underwent a name-change to become ICONIQ. But that's not the only transition she made as she revealed that she had shaved her head. Now a Maquillage lipstick CF that shows the haircut event itself has been released! http://www.youtube.com/watch?v=zcI_hpodLi0 Ayumi definitely took a big step but the look does fit her. Stay tuned for her February 24th comeback debut!