We recently hinted about Big Bang's next Hite Beer commercial, and now, here are more details to what's coming! Big Bang's G-Dragon will be frozen in the next Hite Beer commercial! The current endorsers of Hite Beer, Big Bang, filmed their latest CF back in October at a location in GangWonDo. The concept for this CF will be "Big Bang In Ice", and G-Dragon will be featured, alongside a female model. The storyline of the CF is that the frozen Big Bang will be resurrected by the touch of a female. Because of this, Big Bang had to be trapped inside ice almost 5?(41 degrees Fahrenheit) for nearly 18 hours. In the case of G-Dragon, as the main actor for this CF, he had to film for a longer time, and even became stiff and rigid due to the coldness. The scene in which G-Dragon was resurrected by the touch of the female model came out looking like a scene from a love-fantasy movie, and is expected to be a big hit. 'Cool-guy' Big Bang and the beautiful model's Hite Beer CF will air at the end of November, so stay tuned on allkpop for the release!