Popular American apparel brand Baby Phat created by Kimora Lee Simmons makes its way into Korea and has chosen new trend setter lover Seo In Young as its model. Reps explained "She matches with Baby Phat's up and coming glamorous image since she is unafraid to try various things to create new trends." Baby Phat opened its stores online in March and is planning to open its first store in Apujeong by the end of this month. Personally, I think its a great match. She seems like she would wear it well.
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