Ordinarily, tags that were added by the uploader of the MV can't be seen, unless one uses a Google Chrome extension. Under BTS's MV uploaded on Big Hit Entertainment's official Youtube channel, two Big Bang tags (Big Bang in both English and Korean) accompanied tags such as BTS, Bangtan, bighit, and more.
Some netizens began arguing that the tags had been used by Big Hit Entertainment to help raise BTS's MV views. However, ARMY retaliated by arguing that these tags aren't used in the same manner as Youtube hashtags, which help users find specific videos.
After the issue blew up, it seems that Big Hit Entertainment has decided to delete the Big Bang tags from the MV, and they no longer exist.
Another opinion within the online community claims that these tags exist for the purpose of being utilized in related searches. Similar tags were discovered in G-Friend and SISTAR's MVs. Under G-Friend's "NAVILLERA" MV, the label used TWICE, Red Velvet, and April tags. SISTAR's "Shake It" MV contained tags like Noel, AOA, and 'Unpretty Rapstar'.
The debate continues on the exact purpose of these tags, and how they affect or benefit artists if used under MVs. What are you thoughts on the issue?