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Park Bo Gum and Kim Yoo Jung top drama actor brand value

By jubilantj   14 days ago   121,515   31,735   8
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Park Bo Gum and Kim Yoo Jung have placed first and second place in The Korea Institute of Corporate Reputation's monthly drama actor brand value index for the period spanning from August 13 through September 14. 


The Korea Institute of Corporate Reputation serves to quantify Hallyu stars and their so-called 'brand' or reputation value mainly through consumer behavior. The analysis creates the brand index by weighing several categories including participation, communication, media, community, and social indices.


SEE ALSO: 'Moonlight Drawn by Clouds' cast and crew surprise Kim Yoo Jung on her birthday


Park Bo Gum placed first for the past month, recording 6,998,700 for participation index, 2,128,320 for media index, and 3,246,008 for communication index for an overall brand value of 12,373,028. 


Kim Yoo Jung's total brand value was recorded to be 8,325,552, with a 4,802,600 participation index, a 1,697,472 media index, and a 1,825,480 communication index. 


The two actors' high rankings come as no surprise as the two are currently starring in the popular historical romance drama 'Moonlight Drawn by Clouds.' 

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    Tags:

    1. Kim Yoo Jung
    2. Park Bo Gum


    Pattylou 13 days ago

    Wow!!!  Kudos to these special folks.  Great job!!

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    sehyunkimm 14 days ago

    YES BOGUM

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    federick 14 days ago

    Congratulations!  I hope Jinyoung is doing well too!

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