Seo In Guk has been gaining popularity through his dramas such as 'Reply 1997' and 'The Sun of the Lord', and he's currently acting in 'High School King'. VIXX has also proved their success through their various singles, winning #1 in music shows as well. KOTRA said, "Seo In Guk is an entertainer who has been accepted in various areas such as music and acting. VIXX is a talented group that will lead the next generation of K-pop through their flashy choreography and addicting music, so we decided to choose them as ambassadors."

They also said, "Seo In Guk and VIXX, who are chosen as the ambassadors this year, are singers and actors that represent Korea. They'll have a big role in increasing the Hallyu wave in Central and South America, and we're looking forward to them being the bridge that increases the flow of culture between Korea and Brazil."