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They join the currently active model lineup of Jang Geun Suk, Kim Hyun Joong, Choi Ji Woo, Super Junior, 2PM, and more for a total of nine teams consisting of 33 celebrity models.

The service's marketing director stated, "The total nine teams of models are the center of the Hallyu wave in China, Japan, and Southeast Asia... We plan to consistently attract international customers with our fan meetings, family concerts, and more."