At a press conference, Jung Chang Hwan of SM C&C discussed the label of 'SM Drama,' a stereotype that SM artists are cast as the main leads of a drama for teens produced by the agency, and how he wished to cast this image aside with the upcoming drama 'Prime Minister and I,' starring�Girls' Generation's YoonA.
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On December 6, Jung Chang Hwan said:�
"I think when we make a production at our company, it becomes labeled as an 'SM Drama' . . . I want to cast this image aside with 'Prime Minister and I.'
I think there is a distorted view that dramas produced by SM C&C have SM Entertainment idols appear as the male and female leads as well as target a young audience.
It was asked whether Chief Lee Soo Man�had intervened so that even when he met the writers, there was sense that they would use SM idols as the protagonists and write a story for teens . . . 'Prime Minister and I' will become a project that will break this stereotype.
'Prime Minister and I' is a romantic comedy and family drama combined . . . You will probably enjoy it more and more as you watch it . . . There are a lot of strong competitors, but we want to create a production that will be assessed as 'That drama was created very well' even after time passes."
The first episode airs on December 9!
When you think of SM C&C dramas, do you have a certain stereotype in mind?
[Thanks to everyone who sent in tips!]
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