Actor Kim Soo Hyun recently participated in a photo shoot for the male casual wear brand, 'ZIOZIA'.

During the photo shoot which was created around the concept of 'The Zentleman', Kim Soo Hyun's gentle, everyday image was showcased.

In particular, Kim Soo Hyun perfectly portrayed the look of the themes of 'Escape, Return to Innocence, and Wit' with his sweet smile, dandy boy image, and by showcasing a variety of other charms.

A staff member from ZIOZIA stated, "After renewing our contract with Kim Soo Hyun, the number of sales for the products he wore have been skyrocketing", and once again confirmed the power of the Kim Soo Hyun effect.